Mindware

The startup that unlocks the true potential of digital commerce through AI

We put technology at the service of lifestyle brands to increase sales and reduce returns

With a plug and play digital solution that guides the user through the purchase journey by innovating the customer experience

Do you know the benefits of AI and AR technologies applied to digital commerce?

Create new digital services: 40% of users are willing to pay more for a customized product based on its features

Increases conversions: 71% of users will buy more, giving them the opportunity to try the product from the comfort of home

Cut the cost of returns: more than 40% are related to size errors and the user's trouble in identifying the correct measurements

Mindware offers a complete customer experience that is also modular: it allows brands to choose and test individual solutions as well, integrating them with their digital commerce.

The customer journey

Imagine your customer clicking a sponsored advertisement and landing on a dedicated web page.

With a simple photo, he can get a free color haromony consultation thanks to the dedicated AI-enhanced section

The software analyzes the user's characteristics and loads only the ecommerce items compatible with his or her colors matching, whether it is clothing, accessories or cosmetics.

The customer browses the personalized proposal of items and identifies one that he wants to try on his skin, real-time and from the comfort of home.

Thanks to the Try-on module and AR technology, the user will be able to visualize the item applied to his or her body, elevating the immersiveness of the shopping experience.

At this point the customer, thanks to the personalized and immersive shopping experience, is much more oriented to buy an article.

The YouFit module makes it possible to precisely and automatically identify his or her body measurements (shoulder width, arm length, wrist width, etc.) and compare these measurements with the size charts of the items available in the e-commerce, automating size selection, a decisive element for the majority of returns!

At the end of the shopping experience, the user is invited to share their email to receive the summary of the journey, such as the report of his color harmony; in this way, it is possible for the brand to collect invaluable information for marketing actions.

In addition, the end user is offered the opportunity to register, saving his photos and color features within a personal area.

He/she can visit it to update photos according to the time of year, receiving specific and personalized promotions, dedicated news.

Team

  • Massimiliano

    FOUNDER & BUSINESS

  • Jacopo

    FOUNDER & DATA ANALYST

  • Michelangelo

    FOUNDER & AI SOFTWARE ENGINEER

  • Quinck

    FOUNDING PARTNER